How Digital & Social Media are changing the role of Marketing in Lead Generation?

Lead generation is the way of attracting and converting the prospects into a customer who has shown up the interest in the products or services of a company. Typical examples in perspective of any company wherein interest indication actions are defined on filling up Contact Us/Quote form, Chatting with a company representative, Requesting a Call or Schedule a Meeting with Experts, Download Collateral etc. Approach to get leads for enterprises is changed due to Internet and purchasing behavior...

Arvind Sharma, February 21, 2018 | Posted in Thought Leadership

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Automated Web Services (API) Testing- Test Aspects and Platform

In the era where Application Programming Interfaces (APIs) are mostly used at core of many web applications, browser applications and mobile applications, it is very important to have API Testing Platform and Framework in place. Regardless of the types of web services (SOAP/REST) and their consumption method, the APIs are required to be tested for functional as well as non-functional aspects. API Functional Testing Aspects- Behavioral API testing ensures that it delivers expected behavior...

Ronak Shah, July 10, 2017 | Posted in Thought Leadership

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If your long standing business derives its value from COBOL based mainframes, then it’s time to seek out a powerful alternative that is Relevant to today’s times Available with a lower maintenance cost when compared to aging systems Enabling immediate gains with modern day cloud based architecture  Driven to let you optimize human capital more effectively At CIGNEX we have end to end capabilities to plug in a new age cloud based solutions that act as worthy...

Muhammed Shakir, May 19, 2017 | Posted in Thought Leadership

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Enable a Digital Enterprise with a Digital Transformation Strategy

Digital business transformation is a paradigm shift.Organizations are racing to digitize their services where more and more people are using more technology, from more locations and more devices. In this digital era, customer, partner, and supplier expectations have changed and a gap is opening between what they expect from their interaction with companies, and what those companies are currently able to deliver. Enterprises not meeting customer’s expectations will be at risk becoming obsolete...

Chandni Bhagchandani, December 14, 2016 | Posted in Thought Leadership

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5 Steps to Adopt Digital Transformation

The term ‘Digital Transformation’ is not a new expression in the business landscape. Rather, it has been there for quite some time now. However, the scale and manner of its occurrence in the present times is quite different from what it had been earlier. Look around and you will find every business establishment embracing digital transformation at an impressive rate. If that’s not enough, statistical references will help you understand the situation better. According to IDC’s FutureScape...

Chandni Bhagchandani, June 27, 2016 | Posted in Thought Leadership

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Why Enterprises Should Embrace Digital Transformation

Digital Transformation is bringing content, insights and experience together to generate value. The use of digital transformation helps enterprises to streamline their business processes which are essential for achieving ideal output. With the advent of upgraded applications, enterprises are investing major proportion of their revenue in digital technologies and in research and development for the organic growth of the company. The proliferation of digital channels such as mobile, social media...

Chandni Bhagchandani, June 18, 2016 | Posted in Thought Leadership

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Face-to-face with Ravi Kumar Gupta & Harmeet Singh, Authors of ‘Test-driven JavaScript Development’

Ravi Kumar Gupta and Harmeet Singh are the authors of recently published book Test-driven JavaScript Development which provides a good understanding of Test Driven Development (TDD) and its importance in real world application along with guiding readers on how to implement test-driven programming exercises using the practical code examples. To know more about the book, download your free sample chapter here. Ravi Kumar Gupta has core IT experience of almost 8 years. He is an Open Source...

Chandni Bhagchandani, January 28, 2016 | Posted in Thought Leadership

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Drive your Enterprise Digital Transformation with Open Source

Modern day businesses face two fundamental challenges – reducing costs and growing revenues. Juxtapose this with the tremendous tech disruptions; what we get as a result are more robust, meaningful, and proven ways of doing business. These include – 1) Better systems of engagement 2) Better systems of experience 3) Better systems of insights Most of the action is happening in the pure play Open Source segment, as they offer an immediate TCO reduction at multiple levels. In India, Open...

Priyankap Sharma, November 03, 2015 | Posted in Thought Leadership

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CIGNEX Datamatics Enabling Open Source Solutions and Powering Enterprises Worldwide

What is Open Source? The Open Source technology originated at the “bottom of the stack” with the Linux operating system, which has become one of the most popular Operating systems now. In late 1990’s the term Open Source was coined and the evolution of Apache, Mozilla, Perl took place, while birth of “Commercial Open Source” was seen in early 2000. The adoption started moving up the technology stack in 2005 with the breakout of Open Source technologies such as MySQL, Liferay, Drupal,...

Nirav Shah, July 14, 2015 | Posted in Thought Leadership

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Prepare to cross the Rubicon

Open source software (beyond Linux !) has arrived and is here to stay.  Analysts no longer slot Open Source Software (OSS) as unique tracks, but rather prefer to group them with proprietary software, under a specific genre.  While various reports point to the greater adoption of OSS, it is the ease of deployment and the quality of code that are driving acceptance.  See Future of Open Source Survey 2008 through 2015. ( With...

Vikram Samant, June 19, 2015 | Posted in Thought Leadership

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